22 June and 6 July | Workshop cultural challenges in Dutch-Irish business

Posted by Justine van Buttingha Wichers

Intercultural competences represent a critical success factor for international business practice. Avans University of Applied Sciences and GrowEurBusiness, in association with INBA and DIBA, have launched a research project to investigate how to develop the key skills needed to succeed.  What are the cultural challenges in Irish-Dutch business relations?  How can you overcome them?


Are you a Dutch professional in Ireland or an Irish professional in NL? Keen to discover how to develop your inter-cultural competences?

In a series of two small interactive, on-line workshops, we invite business professionals from the Netherlands and Ireland to share their experiences. The first workshop on 22 June will focus on collecting experiences and defining the perceived cultural challenges. The second on 6 July will explore experiences and situations and discuss practices on how to overcome the perceived cultural challenges. 

Screenshot 2021-06-09 at 20.50.53



Each workshop lasts a maximum of 1.5 hours and is completely free of charge. For the purposes of the research we ask you to be available for both sessions which will be moderated, recorded and analysed by Avans researchers. 

In September/October, there will be a concluding webinar and report available freely to all interested, presenting and showcasing the analysis, findings and insights. 

Take the opportunity to contribute to this research project and discover how you can develop your Irish-Dutch inter-cultural competences.



22 June | 16.00 - 17.30hrs Irish time

6 July | 16.00 - 17.30hrs Irish time

Due to limited places, participation in the workshops is subject to confirmation. To secure your place register before June 14After June 14 a follow-up e-mail will be sent to confirm your place.



Topics: Networking event, workshop, culture